Whit & Well

Brand strategy & Design

Whit & Well is led by Whitney, a creative with a deep love for thoughtful, timeless interiors. When her previous branding began to feel a bit too cutesy, she was ready for something more elevated, something that matched both her eye and her growth. Together, we refined the brand into an elegant, coastal-leaning identity, complete with hand-drawn iconography and a suite of alternate logos designed to live beautifully across stationery, business cards, and beyond.