Your brand's evolution, translated into design.

custom brand & web design

The Brand Portrait brings everything into alignment with a full brand and website experience that reflects the depth, direction, and beauty of where your business is now.

This is for the creative who’s ready to be seen more clearly.
Whether you’re evolving, expanding, or simply craving a brand that feels like a true extension of your work—we’ll shape the visuals, voice, and online home that tell your story with intention.

the Brand Portrait

what's included

Website
+ In-Depth Client Copy Homework
+ Custom Wireframe Design
+ Custom Showit Website (Up To 05 Pages & A Blog)
+ Mobile Optimization
+ SEO Setup (Titles, Meta Descriptions, Alt Text)
+ Form Integration (Honeybook, Dubsado, Etc.)
+ Personalized Website Training video
+ Launch Graphics

Branding
+ in-depth client homework
+ Creative Direction & brand guidelines documents
+ logo suite (05 - 07 designs)
+ color palette
+ Typography selection and font licenses (if applicable)
+ custom brand illustrations
+ business card or email signature
+ launch graphics

+ Full payment of $5000
+ 02 monthly payments of $2500
+ 04 monthly payments of $1250
+ 06 monthly payments of $850

Payment options:

total - $5000

We believe strategic design is a meaningful investment and that it should also feel accessible.
Because every business moves at its own pace, we’re always happy to offer flexible payment plans to meet you where you are.

Investment

06 week timeline

This experience unfolds over six weeks; intentionally paced to give us space to collaborate, reflect, and refine together.

You’ll be involved every step of the way, with space to share feedback, explore direction, and shape a brand that feels like a true reflection of you.

Because when it’s created with you, it lasts far longer for you.

Timeline

Yes! You’ll receive a custom Showit training video and full ownership of your site. No tech overwhelm here—just a site you can confidently update and manage.

Will I be able to update my website myself after launch?

This service is designed to deliver both brand and website as a cohesive experience. If you already have a brand you love, The Signature Edit may be a better fit!

Can I use my existing brand and just do the website?

I’ll guide you with prompts and a strategic outline to help you write clear, compelling copy. If that's not your vibe, I'll be more than happy to connect you with a trusted copywriter if you prefer full support!

Will I need to write my own website copy?

This is a collaborative process and your presence matters. We ask that you’re responsive, engaged, and ready to share feedback along the way. Timely communication (checking your inbox regularly!) and completing your pre-project homework are key to keeping our two-week timeline smooth and aligned.
Think of it as a creative partnership—we’ll guide the design, but your insight shapes the story.


What’s expected of me during the project?

love notes

christina, Wedding photographer

"I don't even know where to begin! She made everything so easy, put so much thought and detail into EVERY piece of my project. It turned out better than I ever could have imagined and I owe it all to Hali!"

chelsea, portrait photographer

"She took the time to understand my vision and made me feel truly heard, resulting in a logo that perfectly captures the essence of my brand."

kylie, wedding photographer

"I love love love my new branding and all the different logos and brand marks I have, so much that I wish I could have them all on my website at once."

Kailey, Digital marketing agency

"Working with her was so fun & easy, she took the time to truly understand my brand & what I envisioned for the look of everything. She turned my brand design into my dream Pinterest board & I am obsessed!"

Take a look at The Signature Edit, a custom mini-brand and a semi-custom Showit website tailored to feel personal, polished, and perfectly aligned—without the full-scale investment.

not ready for fully custom?